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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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Research on market orientation of our firms
Vlasová, Tereza ; Hela,, Rudolf (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the market orientation of high-tech companies based in the city of Brno. It measures the effects of market orientation on business performance, analyzes the relations between market orientation and business performance for chosen companies and evaluates logical structure of the questionnaire used for marketing research. Based on the results of the research the thesis contains solution proposals addressed to the given companies, points out their weaknesses and follows with the proposals for the structure of the questionnaire and its future application for researching market orientation of the companies.
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Research of Market Orientation of Hi-tech firms
Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor)
The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
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Market Orientation and Customer Relationship Management
Frejková, Daniela ; Karlíček, Miroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.
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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
|
|
|
Market Orientation and Customer Relationship Management
Frejková, Daniela ; Karlíček, Miroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.
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|
| |
|
|
Research of Market Orientation of Hi-tech firms
Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor)
The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
|
|
|
Research on market orientation of our firms
Vlasová, Tereza ; Hela,, Rudolf (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the market orientation of high-tech companies based in the city of Brno. It measures the effects of market orientation on business performance, analyzes the relations between market orientation and business performance for chosen companies and evaluates logical structure of the questionnaire used for marketing research. Based on the results of the research the thesis contains solution proposals addressed to the given companies, points out their weaknesses and follows with the proposals for the structure of the questionnaire and its future application for researching market orientation of the companies.
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